Last updated: November 2025
1.1 We are pleased that you are visiting our website and thank you for your interest.
Below we inform you about how we handle your personal data when you use our website.
Personal data refers to all information that can identify you personally.
1.2 The controller responsible for data processing on this website, in accordance with the General Data Protection Regulation (GDPR), is:
PurPawer
Registered in Belgium
Email: support@purpawer.com
The controller is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data.
1.3 For security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or enquiries), our website uses SSL or TLS encryption.
You can recognise an encrypted connection by the character string “https://” and the lock symbol in your browser’s address bar.
When you visit our website for purely informational purposes (i.e. when you do not register or otherwise transmit information to us), we only collect the data that your browser automatically sends to our server (so-called “server log files”).
This includes:
Our visited website
Date and time of access
Amount of data sent in bytes
Source/referrer from which you came to our site
Browser used
Operating system used
IP address used (possibly in anonymised form)
Processing takes place pursuant to Article 6(1)(f) GDPR based on our legitimate interest in improving the stability and functionality of our website.
This data will not be shared or used in any other way.
However, we reserve the right to subsequently check server log files if there are specific indications of illegal use.
To make your visit to our website more pleasant and to enable the use of certain functions, we use cookies on various pages.
Cookies are small text files that are stored on your device.
Some cookies are deleted after you close your browser (so-called “session cookies”), while others remain on your device and allow us or our partner companies to recognise your browser on your next visit (“persistent cookies”).
When cookies are used, certain user information (such as browser, location data, or IP address) may be collected and processed.
Persistent cookies are automatically deleted after a set period, which may vary per cookie.
Some cookies help simplify order processes — for example, remembering the contents of your shopping basket for a later visit.
Where cookies process personal data, the processing is based on either Article 6(1)(b) GDPR (for contract performance) or Article 6(1)(f) GDPR (our legitimate interest in a functional and user-friendly website).
We may collaborate with advertising partners who use third-party cookies.
In such cases, you will be individually informed about the use and scope of such cookies.
You can configure your browser to notify you before accepting cookies or to refuse cookies entirely.
Please note that the functionality of our website may be limited if cookies are disabled.
When you contact us (e.g. via contact form or email), we collect personal data.
The specific data collected through the contact form can be seen in the respective form.
This data is used exclusively to respond to your enquiry and for the related technical administration.
The legal basis for this processing is Article 6(1)(f) GDPR (our legitimate interest in responding to your request).
If your contact aims to conclude a contract, the legal basis is Article 6(1)(b) GDPR.
Your data will be deleted once your request has been fully processed, unless legal retention requirements prevent deletion.
According to Article 6(1)(b) GDPR, we collect and process personal data when you provide it to us for the performance of a contract or when creating a customer account.
The required data can be found in the respective input forms.
You may delete your customer account at any time by sending a message to support@purpawer.com.
We store and use your data to process orders.
After full contract fulfilment or account deletion, your data is blocked and deleted after the legal tax and commercial retention periods—unless you have consented to further data use or we are legally permitted to retain it for longer.
When you subscribe to our newsletter, we will regularly send you updates about our products and offers.
The only mandatory information for receiving the newsletter is your email address; other details are optional and used only for personalisation.
We use a double opt-in process — meaning you will receive an email asking you to confirm your subscription by clicking a link.
Once confirmed, you consent to the processing of your personal data according to Article 6(1)(a) GDPR.
When you subscribe, we store your IP address and the date/time of subscription to prevent misuse of your email address.
You can unsubscribe at any time via the link provided in each email or by contacting support@purpawer.com.
Upon unsubscribing, your email will be immediately removed from our mailing list unless you have consented to further use.
If you have purchased products from us, we may send you occasional emails with offers for similar products, based on our legitimate interest in direct marketing (Article 6(1)(f) GDPR).
You can object to this use of your email at any time by contacting support@purpawer.com.
No additional costs apply other than the standard transmission fees.
We share your personal data with shipping and payment service providers only to the extent necessary for order fulfilment and payment processing.
Legal basis: Article 6(1)(b) GDPR.
When paying through PayPal, your payment data is transmitted to:
PayPal (Europe) S.à.r.l. et Cie, S.C.A., 22–24 Boulevard Royal, L-2449 Luxembourg.
Transmission occurs under Article 6(1)(b) GDPR for payment processing.
PayPal may conduct a credit check for specific payment options (e.g. direct debit or instalment payments) under Article 6(1)(f) GDPR, based on legitimate interest in verifying your ability to pay.
For more details, see PayPal’s privacy policy: https://www.paypal.com/privacy
You may object to PayPal’s processing of your data at any time, but PayPal may still process it if required for lawful payment execution.
For payments via SOFORT (Klarna Group), data required for processing the transaction is transmitted to:
SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany.
The Klarna privacy policy applies: https://www.klarna.com/sofort/privacy-policy
We may use your email address to send you a one-time reminder to leave a review for your purchase, provided you have given explicit consent (Article 6(1)(a) GDPR).
You may withdraw this consent at any time by contacting support@purpawer.com.
To protect your data, our website uses privacy-friendly “Shariff” integration for social plugins.
This means no direct connection to external servers (such as Facebook or Instagram) is established until you actively click the plugin button.
Our website uses social plugins from Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA.
When activated, your browser connects to Facebook servers.
For more information on how Facebook processes data, see: https://www.facebook.com/policy.php
Plugins of Instagram LLC, 1601 Willow Rd, Menlo Park, CA 94025, USA are also integrated using the Shariff method.
Full details on Instagram’s privacy practices are available here: https://help.instagram.com/155833707900388
Our site uses DoubleClick by Google (Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA).
Cookies are used to deliver relevant ads, measure campaign performance, and avoid repetitive ads.
Processing is based on Article 6(1)(f) GDPR (our legitimate interest in optimal marketing).
You can opt out of ad tracking by managing cookies or via Google’s ad settings: https://adssettings.google.com
We use Google Ads Conversion Tracking to measure how effective our advertising is.
Cookies are placed when users interact with Google ads that lead to our website.
This data helps us understand conversions but cannot identify individuals.
For more details: https://policies.google.com/privacy
This website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Google Analytics uses cookies to help analyse how users interact with the website.
Information generated by the cookies (including truncated IP addresses) is transferred to Google servers in the United States and stored there.
This website uses Google Analytics with IP anonymisation enabled (_anonymizeIp()), ensuring that IP addresses are shortened before being processed to eliminate any direct personal reference.
Processing occurs under Article 6(1)(f) GDPR, based on our legitimate interest in analysing user behaviour to optimise our website and marketing.
Google acts as a data processor on behalf of PurPawer.
Your browser’s IP address will not be merged with other Google data.
You can prevent cookies from being saved via your browser settings.
You can also block the collection of data generated by cookies and its processing by Google by downloading and installing this browser plug-in:
👉 https://tools.google.com/dlpage/gaoptout?hl=en
Google LLC is certified under the EU–US Data Privacy Framework, ensuring an adequate level of data protection.
This website uses the Facebook Pixel from Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA.
When you have given explicit consent, this allows us to track user behaviour after viewing or clicking on a Facebook ad.
This helps us measure ad effectiveness and improve our marketing strategies.
Data collected via Facebook Pixel is anonymous for us but may be stored and processed by Facebook, linking it to your account.
Processing occurs under Article 6(1)(a) GDPR (consent).
You can adjust your Facebook ad preferences or revoke consent anytime via your Facebook settings.
For more details: https://www.facebook.com/about/privacy
We use Google Ads Remarketing to display personalised ads to visitors who previously interacted with our website.
Provider: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Google uses cookies with pseudonymous identifiers to show targeted ads across the web.
Processing is based on our legitimate interest (Article 6(1)(f) GDPR) in effective online marketing.
You can permanently disable personalised advertising by visiting:
👉 https://www.google.com/settings/ads/onweb
Under GDPR and other international privacy laws, you have the following rights regarding your personal data:
Right of access (Art. 15 GDPR) – You may request information about the data we hold about you.
Right to rectification (Art. 16 GDPR) – You may correct inaccurate or incomplete data.
Right to erasure (Art. 17 GDPR) – You may request the deletion of your personal data, except where processing is legally required.
Right to restriction of processing (Art. 18 GDPR) – You may request that we limit processing in certain circumstances.
Right to data portability (Art. 20 GDPR) – You may request your data in a structured, commonly used format.
Right to withdraw consent (Art. 7(3) GDPR) – You may withdraw your consent at any time with future effect.
Right to lodge a complaint (Art. 77 GDPR) – You may contact your local supervisory authority if you believe your data is being processed unlawfully.
If your personal data is processed based on legitimate interests under Article 6(1)(f) GDPR, you have the right to object at any time for reasons relating to your specific situation.
If you object, we will stop processing your data unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or for legal claims.
If your personal data is used for direct marketing, you can object at any time, and we will immediately cease processing your data for marketing purposes.
To exercise any of your rights, please contact:
📧 support@purpawer.com
We retain your personal data only for as long as necessary to fulfil the purposes described in this policy or as required by law (e.g., tax or commercial retention periods).
Once retention periods expire, your data will be deleted unless required for contract fulfilment, legal obligations, or legitimate business interests.
If you have any questions, concerns, or requests regarding this Privacy Policy or the processing of your personal data, please contact:
PurPawer
Registered in Belgium
📧 Email: support@purpawer.com
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